Jordan Traxler, originally from Dallas, Texas, attended Southern Methodist University where received his BBA in Business Marketing, focusing on Consumer Behavior and Product & Brand Management. Always the progressivist, he moved to New York City after University with little more than suitcase and a dream—change the way we interact with fashion marketing. Professionally Jordan has made his career in accessories, starting out at Stanley Korshak, then to Salvatore Ferragamo, Christian Louboutin, and finally to Safilo Group. In previous roles he has managed Education/Development, Brand Identity/Visual Merchandising, and a host of Special Projects across brands, categories, and market segments—always focusing on the end customer experience. Jordan is currently the Senior Director of Education and Visual Merchandising for Safilo North America, where he brings a changed perspective on the marketing of eyewear.