With over 20 years of experience in the optical industry and retail sector, Susan Daly is an expert in business consulting and strategic partnership management. She has a proven track record of identifying market opportunities, building high-performing teams, and driving long-term growth. An entrepreneur at heart, Susan has launched and led ventures in both optical and retail, bringing fresh ideas to niche markets and establishing strong brand presence in competitive spaces. Her background in fashion merchandising and deep industry insight allow her to connect strategy with real-world application. As Head of Optical Products at IDOC, Susan leads initiatives that empower practices to strengthen their operations, elevate the patient experience, and capture new opportunities for sustainable growth.