Alessandro Baronti serves as the President and CEO of De Rigo REM, the Los-Angeles based subsidiary of Italian eyewear manufacturer, De Rigo Vision. In his current role, Baronti is responsible for overseeing the entire American team with a key focus on driving growth, profit and sustainability for the business as well as developing and empowering the company’s next generation of leaders.
A staple in the eyewear industry, Baronti brings over 30 years of optical experience. Getting his start internationally at Optyl Italia, he began his journey in the United States as a sales consultant for Luxottica Wholesale North America, moving through the organization to lead the US sales market as the Vice President of Sales for the Western region. Most recently, Baronti held the position of Vice President of Industry Relations & Education for Luxottica North America, where he was responsible for deepening the group’s footprint in the market by leading the strategic direction of educational messaging and training as well as cultivating strong business partnerships with influential groups in the eyecare industry. He has also held an executive position at Marcolin where he served as the Vice President of Sales, playing an integral role in the development of the company’s key account channels.
Through several years of studies and practices, Baronti brings a wealth of knowledge in continued education that includes a diversified list of accreditations. He is an esteemed ABO and COPE certified industry speaker, conducting countless numbers of seminars for thousands of ECP’s every year.