Come to the South Registration desk to check-in and pick up your attendee packet. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Billy Beane explores his innovative, winning approach to management and leadership. He explains how to win against companies that have bigger budgets, more manpower, and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his genius lies in his ability to draw striking parallels to almost any industry. Beane’s inspiring tale, a modern-day David vs. Goliath, is an unforgettable talk, a brilliant confluence of baseball and business success that teaches what it really takes to succeed “big” with limited resources.

With the rise of private equity paying more and more for practices, many owners are asking if they will should be selling now before prices come down. Natalie Hayes Schmook and Nathan Hayes will bring their diverse expertise to bear to help you understand what your practice is worth and assess whether to sell or hold your practice.

Your staff is your #1 asset. A motivated, high-performing team is often the difference between success and mediocrity on practice ownership. This course will shed light on the reasons many practices plateau on the growth curve, and give you insights to avoid stagnation lead your team and practice to the next level.

Provides skills and techniques for having more productive discussions with patients that will empower them to make informed decisions about a recommendation. It offers conversation tips and explores the importance of understanding what the patient values and the impact that will have on his/her purchasing decisions.

Do you know what to measure in your practice Do you know how your measurements compare to other practices This workshop will walk through key benchmarks to track, how to measure them, and what each means.

A data-driven and engaging workshop, that offers insights about market trends and patient purchase behavior, with a particular focus on contact lens purchase behaviors. Learn how you can use these insights to identify areas of opportunity within your own practice, and how making a few small changes can have a big impact on overall practice revenue.

Join us for an important conversation about how we can prevent avoidable vision loss caused by AMD through earlier diagnosis and management.  

Come to the South Registration desk to check-in and pick up your attendee packet. 

Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M.-Together Everyone Achieves More. This course will teach that building a team starts with the individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting, and example setting. Wow! What could you do if everyone practiced these attributes?

Employees are not egg timers we can set and forget. Although proper onboarding and training for their role is important, how we engage employees on an on-going basis will have greater influence on overall success. We will discuss the key areas to focus on to help our employees perform at their highest levels. You will leave with action items your practice can put into place now to help employees shine. 

Join us on a journey of the practice experience with IDOC Insider and EdgePro. We will dive into a practice scenario with a surplus of data. What does all the information mean? How do you identify the root of practice results?  How can the information be used to influence positive change within the practice? Answers to these questions will be uncovered within the hour.

In this course you will learn how, despite the challenges we face today, to create the practice you have always dreamed of. We will walk through the building blocks necessary for the foundation and then the pillars needed to set the framework. We will discuss how to adapt to changes around us and keep our focus steady to ensure practice success. We will learn how to choose the right team, the right customer and create the right process to make certain the dream doesnt become a nightmare. Learn what tools are needed to ensure practice success and how to implement those tools to make it effortless.

Employee performance is a combination of several elements – hiring the right people, having the right training, have the right expectations… We can agree on all of those items. However, a large part of that equation is accountability and saying the RIGHT thing when needed. Coaching sounds easy and yet we can often walk away from conversations feeling misunderstood. Working together in groups, we will practice techniques to say what you mean to and to ensure you have established accountability.

 After years of in-depth clinical research conducted at neurology centers nationwide, a new link between optometry and neurology has been discovered.  Results from a series of clinical studies on headache patients revealed that symptomatic patients shared a common trait: a misalignment in their vision that caused specific symptoms when using digital devices, reading or doing near work.  Patients studied were found to share a common trait: a misalignment in their vision that was believed to put continual stress on the trigeminal nerve – the largest and most complex nerve connected to the brain, and the one responsible for head, eye and neck sensations. A further review of optometric literature revealed complaints of similar symptoms documented throughout history, predating the use of digital devices.  You will gain an understanding of the optical neurological mechanism triggering headaches and how it relates to neck pain/tension and eye fatigue.  You will also gain new insights into how to identify and treat patients suffering from a misalignment in their vision.  

Join Dr. Amanda Nanasy and Dr. Jennifer Stewart as they explore their paths to specialty care in optometry.  Attendees will learn about ways to incorporate specialties into existing practices, how to start secondary practices, marketing, networking, technology, and how niche practices can drive growth in their primary optometric practices.  Dr. Nanasy and Dr. Stewart are active sports and performance vision specialists, speakers, authors and industry leaders.

Unwind and network with your peers while enjoying drinks, hors d'oeuvres and entertainment. Featuring a Special Performance by Two-Time Emmy Award Winning Singer/Songwriter, Kevin Briody.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Often, OD’s focus heavily on the clinical aspect of their practice as they should. However, the focus on the business end of their practice can suffer. A healthy, thriving practice is essential to provide the best care for a patient. In my experience, practices want to understand how to create the best experience for their patients but are not given the information or tools for success. Even a successful practice (like any other business) wants to continually progress and implement better systems and practices to continue to separate them from their competition and keep patients returning as loyal, raving fans. Observing how other businesses innovate to improve their customer experience can teach valuable lessons that can be borrowed to create the best experience for our patients as well.

IDOC’s Roundtable Groups are a unique opportunity to take advantage of the wisdom and experience of your fellow iECPs and apply it to your practice.  

How It Works: Participants will be grouped with 8-12 other practice owners from all over the county; you will have no competitors in your group.  Each participant will bring one success strategy that’s worked for their practice and three issues in their practice that the group will help to solve.  Groups will be facilitated by an IDOC team member so everyone can just focus on learning from one another. 

IDOC Consultant, Nathan Hayes, says “as much as I’ve learned as a consultant working with hundreds of independent practices, I learn something new every time I moderate a Roundtable Group.”  Sign up now for the Connection 2020!

You must select Roundtables in your registration by January 15^th. No exceptions, thank you!

This course reviews that state of HIPAA, as well as how to achieve HIPAA compliance - explaining common misconceptions. Itll also detail the governments current audit program the results of that - including monetary penalties for not being HIPAA compliant.

The different types of medical errors are presented including root cause analysis, error reduction, and future prevention that may be useful within a primary optometric eye care setting. Also presented are situations where medical error can sometimes lead to medical malpractice. We will look at root cause analysis as a way to prevent future medical errors.

In this 1-hour lecture, Kris May, OD will discuss the latest in IOL innovation and how you can help your patients achieve 20/20 vision at near, intermediate, and distance with cataract surgery.  He will also share insights on co-managing your cataract patients and partnering for successful outcomes.

Learning Objectives:

1.             The important role Optometry plays in diagnosis, education, and support for cataract patients

2.             The evolution of cataract surgery and latest advanced technologies (PanOptix Trifocal IOL)

3.             Available practice and cataract patient resources

EDGEPro by GPN Technologies will provide a hands-on session with the EDGEPro EXPERTeam. Attendees will get great training on our most popular reports and dashboards, as well as a personal tour of our newest features. Users will also be able to ask questions and get tips and strategies on their own business accounts. If you're a current EDGEPro or IDOC Insider member, we recommend to bring a tablet or laptop.

A variety of diagnostic imaging technologies have emerged to aid with diagnosis and management of posterior segment disease. This lecture subject covers the principals and clinical application of a number of these techniques. These include optical coherence tomography OCT, fundus autofluorescence photography FAF, confocal scanning devices, wide filed imaging and angiography and multispectral imaging. Angiographic procedures are discussed as well and contrasted to OCT-Angiography.

This course will review the governing statutes and rules that regulate the practice of Optometry in the State of Florida. The course is designed and presented to meet the two-hour Florida Jurisprudence CE requirement.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Billy Beane explores his innovative, winning approach to management and leadership. He explains how to win against companies that have bigger budgets, more manpower, and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his genius lies in his ability to draw striking parallels to almost any industry. Beane’s inspiring tale, a modern-day David vs. Goliath, is an unforgettable talk, a brilliant confluence of baseball and business success that teaches what it really takes to succeed “big” with limited resources.

Do you feel comfortable about handling difficult patients or situations that do not go as planned? This role playing workshop is designed to put you more at ease when dealing with an unexpected turn of events. Participants will form groups of 3-4 of your peers and work through scenarios that are relatively common. Speaker will provide scripts detailing difficult customer interactions and assign roles to the members in each group.

Provides skills and techniques for having more productive discussions with patients that will empower them to make informed decisions about a recommendation. It offers conversation tips and explores the importance of understanding what the patient values and the impact that will have on his/her purchasing decisions.

Does your office enjoy a 25% multiple sales rate? This role-playing workshop is designed to put you more at ease with lifestyle questions, identifying needs and motivating your patients to use eyeglasses that are better suited to their unique set of activities. Participants will form groups of 3-4 of your peers and work through ways to educate our patients about their wide range of choices. Speaker will provide scripts detailing common opportunities for expanding a customer’s eyeglass wardrobe.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M.-Together Everyone Achieves More. This course will teach that building a team starts with the individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting, and example setting. Wow! What could you do if everyone practiced these attributes?

The schedule is one of the heart beats of your practice. It is vital to have a system that everyone in the office understands. We all make appointments in our offices when that is not our primary job and if we don’t schedule patients on a regular basis it is confusing where to put a patient. How well you schedule will determine your growth from year to year in your practice. This course outlines how to set up a schedule so the doctor sees the number of full exams he wants to see and it is easy for anyone in the office to determine where a patient can be booked.

The dreaded sales/office statistics analyzing day. We usually dread it, don't like to analyze the numbers, and may have a hard time knowing what to do once it's been interpreted. The fact is, knowing the numbers of your office can make or break your success. Discover how to think of them as directions for your map to success and as opportunities for growth.

In the hustle and bustle of life how important is it for you to feel you are being heard? How does communication impact your perception as a consumer? How do your personal expectations influence the way you interact with others? During the first part of the course, the speaker will define the terms selective perception, objective perception and consultative sales and explore causes of the gap between consumer expectations and the experience delivered. The speaker will then discuss methods to build personal connections, how to identify customer cues and the impact consultative sales can have on practice metrics. The speaker will also emphasize the importance of tailoring the value proposition to the consumer.

Unwind and network with your peers while enjoying drinks, hors d'oeuvres and entertainment. Featuring a Special Performance by Two-Time Emmy Award Winning Singer/Songwriter, Kevin Briody.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Do you clearly understand how patients search and select their eye care and eyewear providers today? We may be missing the mark on how we allocate funds to attract new patients. Practices are spending money on advertising but are not seeing the return on their money like we have seen in the past. One of the reasons for this is most savvy patients search online and have several things that motivate them make their decision. This course will show you how to measure your digital impact and reveal what key things you need to focus on to make your advertising dollars produce more results in this digital world.

IDOC’s Roundtable Groups are a unique opportunity to take advantage of the wisdom and experience of your fellow iECPs and apply it to your practice.  

How It Works: Participants will be grouped with 8-12 other practice owners from all over the county; you will have no competitors in your group.  Each participant will bring one success strategy that’s worked for their practice and three issues in their practice that the group will help to solve.  Groups will be facilitated by an IDOC team member so everyone can just focus on learning from one another. 

IDOC Consultant, Nathan Hayes, says “as much as I’ve learned as a consultant working with hundreds of independent practices, I learn something new every time I moderate a Roundtable Group.”  Sign up now for the Connection 2020!

You must select Roundtables in your registration by January 15^th. No exceptions, thank you!

EDGEPro by GPN Technologies will provide a hands-on session with the EDGEPro EXPERTeam. Attendees will get great training on our most popular reports and dashboards, as well as a personal tour of our newest features. Users will also be able to ask questions and get tips and strategies on their own business accounts. If you're a current EDGEPro or IDOC Insider member, we recommend to bring a tablet or laptop.

Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will ensure prompt and accurate insurance filing and payment.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Billy Beane explores his innovative, winning approach to management and leadership. He explains how to win against companies that have bigger budgets, more manpower, and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his genius lies in his ability to draw striking parallels to almost any industry. Beane’s inspiring tale, a modern-day David vs. Goliath, is an unforgettable talk, a brilliant confluence of baseball and business success that teaches what it really takes to succeed “big” with limited resources.

This course will explain how to accurately code and document claims to medical insurance carriers. Using detailed patient examples it will demonstrate how to code for dry eye, cataract co-management, epilation, FB removal and conjunctivitis. It will explain how to obtain a CLIA waiver for lab tests performed to diagnose ocular disease. A detailed description of ICD-10 codes for anterior seg ocular disease will also be included.

Detailed explanation of Medicare insurance credentialing and contracting process including list of all documents necessary for submitting an application.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M.-Together Everyone Achieves More. This course will teach that building a team starts with the individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting, and example setting. Wow! What could you do if everyone practiced these attributes?

This course will explain why insurance claims are denied and offer insight on how to correct them and submit them for reimbursement.

This course will explain how to document the examination and supplementary tests, choose correct diagnosis and procedures codes as well as demonstrate how to submit medical claims to medical insurance carriers.

A detailed explanation of the how and why you should have a chart audit performed by an outside source. It includes a detailed explanation of determining the level of 99XXX and 92XXX office visit.

Unwind and network with your peers while enjoying drinks, hors d'oeuvres and entertainment. Featuring a Special Performance by Two-Time Emmy Award Winning Singer/Songwriter, Kevin Briody.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Disney is notorious for exceptional customer service and their models are not exclusive to theme parks. By implementing some of Disney’s customer service standards, your practice can elevate its customer service, and in turn, improve patient satisfaction, patient loyalty, and the work environment. This course offers suggestions for enhanced customer service at various points of contacts with patients.

If people hear your practice name do they know who you are?  More importantly, do they know how great you are?  Only you know how great you really are so you should make it your business to tell everyone!  This course will explore events and opportunities your practice can participate in to make you stand out and get noticed.

Most people don’t like conflict and will usually avoid it at all costs. But when dealing with the public chances are pretty good there are going to be conflicts. This course will explain techniques to avoid conflicts and explore ways to diffuse conflicts once they’ve occurred.

Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of some well know businesses and how they excel in superior customer service and how eye care professionals can incorporate some of these companies’ tips and tricks into their own practices.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Billy Beane explores his innovative, winning approach to management and leadership. He explains how to win against companies that have bigger budgets, more manpower, and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his genius lies in his ability to draw striking parallels to almost any industry. Beane’s inspiring tale, a modern-day David vs. Goliath, is an unforgettable talk, a brilliant confluence of baseball and business success that teaches what it really takes to succeed “big” with limited resources.

Evolving technology and consumer values are leading a revolution at retail, the winners in this new landscape are those companies that have embraced the experience economy and adapted their in-store experiences around it. In this presentation, we will explore the potential impact of the Experience Economy in the Eyecare channel and learn the key elements of creating successful consumer experiences. We will also source inspiration from retailers outside the eyewear channel who are thriving in this new environment. 

In this course, you will learn how to involve the entire office staff in the process of making the sale. Each department will have defined responsibilities that educate and layer the selling process for the patient. You will also learn the art of seamless transition from patient to retail customer. Interpreting the prescription for lens and frame sales. Multiple pair sales will be your new normal and understanding and defusing sales objections will not be a problem. After attending this class, participants will be able to: • Understand the role of the entire office staff’s involvement to the sales process • Listen and interpret the needs of the patient for lenses and frames • Overcome objections to the sale • Close the sale with clarity and confidence

Every transaction involves a perception of value that is composed of several key components.  By understanding and leveraging these components, perception of value can be increased- leading to increased patient compliance to treatment and product recommendations and greater consumer loyalty and word-of-mouth referrals.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M.-Together Everyone Achieves More. This course will teach that building a team starts with the individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting, and example setting. Wow! What could you do if everyone practiced these attributes?

Customers have options for buying eyewear, and unfortunately they don’t always stay with you. The ability to buy eyewear on the internet can be a convenient and affordable option for many, but it can also come with some risks and lack of personal service. How can you persuade your customers that what you can offer them is a better alternative to buying online? This course will explore ways to help customers understand the benefits of buying their eyewear from you.

The optical is one of the most important areas in your office. This is where 60%-70% of your income should be generated in your practice. If you are not generating these percentages and would like to be or you are generating these percentages and would like to take your optical to the next level this course gives you an overview on how to accomplish your goals.

Do you know how many frames are on your board? Do you know how many frames you should have on your board? If you can’t answer both of these questions you are not managing your frame board it is managing you. This course gives you a formula for determining how many frames your practice needs to keep on the frame board. You will learn what mix of frames you need based on gender, age, and price point customized to your patient base and how to maintain this in an ongoing basis. This will free up money that is sitting on your board to use in other areas.

Unwind and network with your peers while enjoying drinks, hors d'oeuvres and entertainment. Featuring a Special Performance by Two-Time Emmy Award Winning Singer/Songwriter, Kevin Briody.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Define visual merchansing as related to optical; learn how to apply visual merchandising to your optical for brand story telling; learn how the Pantone color of the year influences our world of retail and understanding merchandising secrets and customer behaviors.

As someone who isn’t in control of managing a practice, it can be easy to feel disconnected or un-empowered to make a difference when it comes to the overall patient experience. In this course, we will look at why the in-store-experience is such a hot topic and will focus on how important staff members are when it comes to shaping that experience. We will then look to retail and optical best practices for how those who work with patients every day can create positive change and contribute to excellent patient experiences... and why they should want to.

Obtain access to exclusive business solution tools as well as important insight on how to better regulate frame assortment in your practice. Learn on how to improve the overall retail experience, enrich product positioning and elevate business potential to increase your overall revenue.

A training to discuss the Luxury Retail Industry and current forecast, then moving towards a classification of Luxury Consumers and description & guide of how to approval each consumer profile, and finally, a defines sales journey for selling Luxury.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Billy Beane explores his innovative, winning approach to management and leadership. He explains how to win against companies that have bigger budgets, more manpower, and higher profiles by utilizing analytics to identify and re-purpose undervalued assets. Beane uses the powerful metaphor of baseball, but his genius lies in his ability to draw striking parallels to almost any industry. Beane’s inspiring tale, a modern-day David vs. Goliath, is an unforgettable talk, a brilliant confluence of baseball and business success that teaches what it really takes to succeed “big” with limited resources.

With the FDA’s landmark approval of CooperVision MiSight 1 day to slow the progression of myopia (when initially prescribed for children 8-12 years old), 2020 marks a new era for care and practice. Hear how a combination of scientific rigor, advanced technology, comprehensive clinical programs and professional commitment will come together to turn the tide against the myopia’s rising severity and prevalence.

This course will discuss basic clinical applications of Cirrus 6000 and Clarus 700. It will include overview of proper operator techniques of both instruments, how to identify common obstacles and how to review the most common printouts. It is a lecture and workshop style course. Learning Objectives: Upon completion of this course the attendees should be able to: 1) Discuss clinical applications of Cirrus 6000 and Clarus 700 2) Have a general understanding of how both instruments operate. 3) Identify common imaging obstacles` 4) Identify and review of the most common printouts of the Cirrus 6000 and Clarus 700.

Luxottica & Ray-Ban are proud to introduce the new Ray-Ban Prescription Lenses program, providing an authentic, fully branded Ray-Ban experience and an opportunity to train the full staff on the value of Ray-Ban Prescription Lenses. Learning Outcome: Upon completion of this course, the participant should be able to understand the concepts behind Ray-Ban Prescription Lenses technology as well as confidently understand the ideal way to build a connection with the consumer through education, implementation, of the program in the practice and with the end consumer. 

Come to the South Registration desk to check-in and pick up your attendee packet. 

Why build a team? I do my job; you do your job. What if we worked together to achieve a common goal? T.E.A.M.-Together Everyone Achieves More. This course will teach that building a team starts with the individual as a building block. You will learn that to be a team player requires effort, right attitude, communication, goal setting, and example setting. Wow! What could you do if everyone practiced these attributes?

This course is designed to teach an understanding of the eye and how it works. The course is designed to identify the basics of how the eye works from the source to the brain. This includes all the structures, muscles and their cranial nerves, a tear film breakdown, and the visual pathway to the brain.

This course is designed to discover the disease and complexities of dry eyes. This course will discover the anatomy and physiology of the eye and tear film. It will also cover symptoms, diagnosing, testing, and treatment of the dry eye disease.

This lecture is designed to aid the assistants in understanding the prescreening process. The course will provide scenarios to provoke conversation among the attendants to answer the question of “what next” when screening patients. This lecture will cover, case history, visual acuity, pupillary response, cover testing, Muscle-H testing.

Presents an overview of how phone triage and walk-in office visits should be handled from a assistance’s perspective. Key elements of triage, and the difference between an emergency and urgent care and testing procedures required before treatment by the optometrist.

Unwind and network with your peers while enjoying drinks, hors d'oeuvres and entertainment. Featuring a Special Performance by Two-Time Emmy Award Winning Singer/Songwriter, Kevin Briody.

Come to the South Registration desk to check-in and pick up your attendee packet. 

Disney is notorious for exceptional customer service and their models are not exclusive to theme parks. By implementing some of Disney’s customer service standards, your practice can elevate its customer service, and in turn, improve patient satisfaction, patient loyalty, and the work environment. This course offers suggestions for enhanced customer service at various points of contacts with patients.

If people hear your practice name do they know who you are?  More importantly, do they know how great you are?  Only you know how great you really are so you should make it your business to tell everyone!  This course will explore events and opportunities your practice can participate in to make you stand out and get noticed.

Most people don’t like conflict and will usually avoid it at all costs. But when dealing with the public chances are pretty good there are going to be conflicts. This course will explain techniques to avoid conflicts and explore ways to diffuse conflicts once they’ve occurred.

Customer service can often be the key to retaining loyal customers and increasing word of mouth referrals. This course will explore the business cultures of some well know businesses and how they excel in superior customer service and how eye care professionals can incorporate some of these companies’ tips and tricks into their own practices.