The strength, effectiveness and longevity of personal or practice brand starts by clearly identifying the building blocks of what make your business uniquely you.  The purpose of this workshop is to equip practice owners and operators with the tools to build a strong, values-driven brand by defining their vision, mission, and core values. With this framework in place, we'll explore how to create executable goals and action items to achieve those targets all while creating a culture of accountability, collaboration and cohesiveness.