In today's competitive healthcare landscape, digital marketing is no longer optional—it's essential. This session will explore the fundamentals of digital marketing for optometry practices. Attendees will learn about using social media, search engine optimization (SEO), and online advertising to attract new patients and retain existing ones. We'll also cover practical tips on optimizing your Google Business Profile and leveraging patient reviews to build trust and credibility. By the end of this course, you will understand why digital marketing is critical to your practice's growth.