This course is designed to help optometrists and their teams overcome skepticism and improve patient adherence to treatment plans, especially for high-cost products and specialty services. By focusing on effective communication techniques, participants will learn how to build trust, address patient concerns, and clearly convey the value of care plans. The course will also explore strategies for gaining staff buy-in, ensuring a unified approach to promoting patient care and driving practice growth. Participants will leave equipped with practical tools to turn patient hesitation into commitment and staff reluctance into support.