Customers have options for buying eyewear, and unfortunately, they don’t always stay with you.  The ability to buy eyewear on the internet can be a convenient and affordable option for many, but it can also come with some risks and lack of personal service.  How can you persuade your customers that what you can offer them is a better alternative to buying online?  This course will explore ways to help customers understand the benefits of buying their eyewear from you.