INTRODUCTION TO JONAS PAUL EYEWEAR (JPE)

• Briefly introduction of the speaker.
• Overview of the founders, the mission, and goals of JPE, focusing on providing stylish, affordable eyewear for children.
• Emphasize JPE’s commitment to making a positive impact through charitable initiatives.
• Highlight the growing issue of myopia in children and the importance of quality children's eyewear.
• Introduce the theme of the presentation: the power of moms as decision-makers, the role of philanthropy in business, and how connecting with moms can foster family loyalty.

 
BODY
1. The Power of the Mom Market

• Critical role of moms as the primary decision-makers and purchasers in families.
• Data points on the purchasing power of moms, particularly in the children's market.
• Explain how JPE tailors its marketing and communication to resonate with today’s moms, emphasizing trust, transparency, and shared values.
• Highlight how this strategy builds brand loyalty that moms pass along to their children.

2. Respecting the Child as a Customer

• Discuss the importance of treating children with respect in the eyewear selection process, empowering them with choices.
• Explain how offering a variety of styles and options helps children feel confident and fosters a positive experience.
• Connect the uniqueness of JPE products to the origin story, emphasizing style, comfort, and affordability.
• Relevant data points showing the positive impact of providing children with eyewear they love, creating brand loyalty from a young age.

3. The Impact of Giving Back

• Describe JPE’s commitment to philanthropy and its partnerships.
• Data points illustrating the impact of these initiatives on communities and how they resonate with both children and moms.
• JPE’s philanthropic efforts enhance brand loyalty, creating lifelong customers and differentiating the brand in a competitive market.
• Highlight the emotional connection that moms feel when their purchase makes a difference.

4. Creating a Connection Through Shared Values

• JPE aligns its brand values with those of its customers, particularly moms who prioritize quality, style, and giving back.
• Long-term benefits of creating a loyal customer base through value-driven engagement, leading to lifetime customer retention and increased AUR through multi-pair sales.

5. Engaging Families Beyond the Purchase

• Strategies for maintaining relationships with customers through follow-up communication, educational content, and community involvement.
• Highlight JPE’s ""feel good and do good"" philosophy that extends beyond the purchase.

 
CONCLUSION

• Recap of Key Points
  • Summarize the importance of understanding today’s moms, respecting the child as a customer, the role of philanthropy, and building family loyalty.
  • Remind the audience that myopia affects 50% of children and the market is growing.
• Call to Action
• Encourage the audience to apply these principles in their own practices or businesses to grow loyalty and make a positive impact.
  • Emphasize that the children of today will grow into tweens and adults who will carry their positive experiences and brand loyalty forward.
  • Invite the audience to visit the JPE table for treats and to take a closer look at JPE’s products.
• Video
  • End with a 30 sec video of Jonas Paul Brand tieing mom to the child to the brand.