With more than 25 years experience in the optical industry at ZEISS Vision, Bernadette Hiskey is a member of the ZEISS leadership team and Director of Managed Vision Care. She has experience in varied roles at ZEISS including product management, new product development, brand and consumer marketing and business development. In her current role at ZEISS she partners with leading Managed Vision Care companies to support industry partnerships, product formulary updates and enhanced connectivity for ZEISS products and labs. Bernadette has a passion for sharing her expertise with colleagues and customers in the areas of maximizing value for patients and practices - with every eyewear purchase experience. She is active in the optical profession serving on the Vision Council marketing committee and is current vice-chair of the Lab Division.