One of the things we all face if we have an optical in a physical location is patients wanting to buy online. They don’t understand why we charge more because we have a physical location. This course will identify why people want to buy online and how we can address this in a positive way to our patients and customers so that hopefully they will purchase from our optical. If they choose not to purchase with us at least they leave with a positive impression and they are not happy with their online purchase they will come back to your optical.