Our collections are inspired by the world around us—created to solve problems, drive fashion, and advance technology—all while remaining affordable and accessible to everyone. We take a grassroots approach to everything we do: from live, person-to-person customer service, to hands-on product design, to our responsive team of field representatives. At the heart of it all, we believe that people make the difference.

Over the years, we’ve built many well-loved brands—Indii, Vue, Grace, and Gridiron, to name a few. Yet, as a frame design company, we’ve never been brand-focused for our own sake. For us, the most important brand has always been our customer’s brand. How you present yourself in the market, how you differentiate in a competitive and ever-changing optical environment—this is what inspires us most.

We’re committed to supporting your brand with a comprehensive range of products, competitive pricing, and the marketing support you didn’t even know you needed. And we round it all out with exceptional customer service and a team of trusted, on-the-ground representatives who truly understand your business—and your goals.