The best marketing isn't always paid marketing. In this insightful session, Jill shares proven, cost-effective publicity strategies that practice leaders can use to increase visibility, build credibility, and attract new patients. Learn what the media looks for, how to identify valuable publicity opportunities, and how to position yourself and your practice as a trusted local expert. You'll leave with practical ideas and actionable tools to help raise your profile, strengthen your reputation, and grow your presence in the community.