| Job Title | Full Name | Profile Picture | Speaker Bio |
|---|---|---|---|
| Practice Management Consultant | Steve Vargo |  | Dr. Steve Vargo is a respected author, speaker, and consultant with a focus on optometric practice management. Since becoming a full-time consultant in 2014, Dr. Vargo has conducted over 3,000 consultations and coaching sessions with hundreds of independent optometry practices nationwide. He is the host of the popular Eye Own a Business podcast, where he shares insights on practice management and leadership, and regularly contributes to industry publications, including his column in Optometric Management, “The CEO Challenge.” Dr. Vargo is also the author of four books covering topics such as staff management, leadership, and patient communication, empowering practice owners to enhance their leadership skills and build thriving practices. |
| Director of Financial Services | Nathan Hayes |  | Founder and Director of Books & Benchmarks, Nathan has consulted with over 1,000 unique independent optometry practices throughout his career. With a deep passion for helping practice owners achieve their goals, Nathan is known for leveraging benchmarks and data to guide owners in making bold, strategic decisions that drive growth and success. Nathan’s vision for Books & Benchmarks was born from his desire to create an up-to-date database of practice benchmarks based on reliable, accurate financial data. Recognizing the limitations of self-reported metrics, Nathan built Books & Benchmarks, with reporting in mind, the service provides bookkeeping and can generate financial statements for clients, providing trustworthy data and empowering optometrists to invest in growing their business strategically and building the practice they can thrive in. |
| Director of Marketing Services | Maddie Langston |  | Founder and Director of Optometry Marketing Services, Maddie brings decades of experience in helping small business owners succeed through effective marketing strategies. Since working with optometrists as a marketing consultant in 2016, Maddie has provided valuable insights and guidance to hundreds of private practice owners and managers. In 2020, she launched social media services, followed by website services in late 2021, expanding the marketing toolkit for optometrists. Today, Maddie leads a skilled team offering website development, SEO optimization, Google Ads administration, and social media services, helping independent practices elevate their marketing efforts and drive growth. |
