Date: Friday, April 4, 2025

Time: 6:30 PM - 9:30 PM

Venue: Bien Shur

Address:  

Study Group Topic: 

Selling Luxury Eyewear: Elevating the Patient Experience and Overcoming Price Objections

Luxury eyewear presents a unique opportunity for eye care professionals to increase revenue while enhancing the patient experience. However, many practices struggle with effectively presenting high-end eyewear, training their team to sell confidently, and overcoming price objections.

This session will explore best practices for positioning luxury eyewear, training opticians and staff, and fostering a team-wide approach to increasing premium eyewear sales. Expect an engaging discussion, real-world examples, and collaborative strategies that you can implement immediately. See you there!

IMD Facilitator: Dr. Alissa Irons

Sponsored By: Kering Eyewear