Standing Out in a Crowded Market

Practical Strategies to Strengthen Your Brand, Attract the Right Patients, and Grow with Intention

Independent optometry practices operate in an increasingly competitive landscape. Patients have more choices than ever—from corporate optical chains and online retailers to aggressive digital marketing from national brands.

Yet independent practices still hold a powerful advantage: trust, personal relationships, and community connection.

This session explores practical ways to strengthen your brand, attract patients who value what you do, and grow your practice intentionally—without needing to become a marketing expert.

Don’t miss out on this opportunity to network with peers, gain valuable knowledge, and elevate your practice to new heights. See you there!

IMD Facilitator: Dr. Alissa Irons

Sponsored By: Avulux