Date: Thursday, March 21, 2024

Time: 6:30 PM - 9:30 PM

Venue: Perry's Steakhouse & Grille


4 Perimeter Park S
Birmingham, AL 35243
United States

Study Group Topic: 

Improving Capture Rate and Optical Sales

Most practice owners would like to improve capture rate and optical sales, but many are unsure which strategies to implement. The goal for this study group is to provide attendees with actionable ideas that will enhance optical revenues.

We’ll explore the critical link between patient experience and optical sales. We'll discuss strategies like personalized service and technology integration to enhance the patient experience, recognizing its direct impact on sales. We’ll share our challenges in consistently providing top-tier service and how that impacts optical sales, along with the importance of a modern, technologically advanced office that allows us to stand out from competitors. We’ll also discuss how to optimize product selection and display, staff training in sales techniques, and innovative marketing strategies aimed at boosting optical sales.

These insights equip us to implement actionable strategies and anticipate industry shifts to drive growth and distinction in our practices.

IMD Facilitator: Dr. Timothy Ansley

Sponsored By: TopCon

Open to Independent Practices Only.

ODs are allowed to register up to 2 non-OD staff members, those in managing roles are recommended. No more than 2 staff members permitted per practice.