Helping Patients Say Yes—For the Right Reasons

Practical Strategies to Improve Eyewear & Contact Lens Capture Rates

Independent practice owners face increasing pressure from online retailers, corporate competitors, and tightening margins. Yet most patients still prefer to buy from the doctor they trust—if the recommendation feels clear, personalized, and valuable.

Research consistently shows that patient decisions are driven less by price and more by trust, clarity, and perceived value. When doctors and teams communicate recommendations with confidence and alignment, capture rates increase, staff morale improves, and patient outcomes strengthen.

This session focuses on practical, ethical, and sustainable strategies to improve eyewear and contact lens capture rates—without feeling salesy or compromising clinical integrity. We’ll explore how small communication shifts can dramatically increase patient buy-in while reinforcing your role as a trusted healthcare provider.

Don’t miss out on this opportunity to network with peers, gain valuable knowledge, and elevate your practice to new heights. See you there!

IMD Facilitator: Dr. Jennifer Zolman

Sponsored By: CareCredit