Redefining American Luxury, STATE Optical Co. frames are proudly manufactured in Chicago, IL. This line of handmade acetate eyewear celebrates the quality, character, and individual style that make the frames – like the people who wear them – so genuinely authentic, appealing, inspiring and original. 

 

Less than 1 hour from the Conference hotel, take this opportunity to gain a new appreciation for quality handcrafted goods by taking a closer look at U.S. eyewear manufacturing – built from the ground up – right here in Chicago.

 

Along with the tour, you’ll learn about Europa’s different brands, meet the craftspeople behind the frames, attend the presentation, Two is the New One - Increasing Multiple Pair Sales, and spend time in the showroom where you can view and try on frames.

 

Transportation and lunch are provided. Free to attend, but limited spaces are available!

 

Must register for The Connection to select the tour as an option.