Samantha Hornberger, OD, spent over 20 years as an owner and practicing optometrist specializing in medical eye care and contact lenses before her practice was acquired in 2025. Drawing on two decades of firsthand experience running day-to-day operations, she now develops practical operational systems that help fellow practice owners reduce front desk chaos, close billing gaps, and streamline clinical workflow — using tools most practices already have access to. She continues practicing patient care while building resources for practice owners looking to run leaner, more efficient offices.