Selling Luxury Eyewear

Elevating the Patient Experience and Overcoming Price Objections

Luxury eyewear presents a unique opportunity for eye care professionals to increase revenue while enhancing the patient experience. However, many practices struggle with effectively presenting high-end eyewear, training their team to sell confidently, and overcoming price objections.

This session will explore best practices for positioning luxury eyewear, training opticians and staff, and fostering a team-wide approach to increasing premium eyewear sales. Expect an engaging discussion, real-world examples, and collaborative strategies that you can implement immediately.

See you there!

IMD Facilitator: Dr. Kerry Giedd

Sponsored By: Kering Eyewear & Optase