Make Your Practice POP: People, Operations, Profit is a practical guide to building a stronger, more profitable optometry practice by focusing on the three elements that drive performance. Through actionable frameworks and real-world examples, attendees learn how small operational changes can create meaningful improvements in growth, efficiency, and patient outcomes. 

Strengthening Team Culture with a focus on practical, proven ways to engage, motivate, and guide your team so you can consistently deliver on your practice goals and Own Your Town – a structured framework for strengthening local market performance, including capture rate improvement, conversion optimization, and practical marketing tactics. Matt will share relevant experience and implementation-focused takeaways.