Date: Tuesday, August 26, 2025
Time: 6:30 PM - 9:30 PM
Venue: Foothills Brewpub
Address: 638 W 4th St
Winston-Salem, NC 27101
United States
Study Group Topic:
Selling Luxury Eyewear: Elevating the Patient Experience and Overcoming Price Objections
Luxury eyewear presents a unique opportunity for eye care professionals to increase revenue while enhancing the patient experience. However, many practices struggle with effectively presenting high-end eyewear, training their team to sell confidently, and overcoming price objections.
This session will explore best practices for positioning luxury eyewear, training opticians and staff, and fostering a team-wide approach to increasing premium eyewear sales. Expect an engaging discussion, real-world examples, and collaborative strategies that you can implement immediately. See you there!
IMD Facilitator: Dr. Juawana Hall
Sponsored By: Kering Eyewear & Optase
Open to Independent Practices Only.
ODs are allowed to register up to 3 non-OD staff members, optical management and selling staff roles are recommended. All attendees must register.