Conference Agenda

Wednesday, January 30, 2019
1:00 PM - 4:30 PM
1:00 PM - 4:30 PM

Pull back the curtain and discover the heritage and daily operations that bring our theme parks to life. You will get access to areas that Guests rarely see, plus the added benefit of Disney Institute business insights that explain the “how” and “why” behind the magic. Participants can enjoy an exclusive look at our operational areas in relation to our approach to leadership excellence, employee engagement and quality service. This tour features concepts and illustrations from the professional development courses offered by Disney Institute and shows how they come to life each day at the Walt Disney World® Resort for Cast Members and Guests.

 

*Participants must be at least 16 years old. Each participant must carry government issues photo id and wear closed toe and heel footwear. Comfortable shoes are recommended, and attire should be suitable for current weather conditions. Actual locations, or the order in which they are presented, are subject to change. Theme park admission not included.

All Attendees
6:00 PM - 9:00 PM
6:00 PM - 9:00 PM
Join IDOC and our vendor partners for an opening night mixer that you won't want to miss! 
All Attendees
Thursday, January 31, 2019
8:00 AM - 9:00 AM
8:00 AM - 9:00 AM
All Attendees
9:00 AM - 9:30 AM
9:00 AM - 9:30 AM

As IDOC enters its 20th anniversary year, come hear CEO Dave Brown share what’s planned for IDOC for the next 20 years and beyond.  Dave will share how IDOC is shaping its future and how those efforts will ensure that each of you can build the practice you have always dreamed of owning!

All Attendees
9:30 AM - 10:30 AM
9:30 AM - 10:30 AM
This keynote will focus on helping ODs leverage change, build strong teams, and develop stakeholder connections. Attendees will leave energized, motivated, and equipped with tangible tools to foster the growth of a resilient practice.
All Attendees
10:30 AM - 11:25 AM
10:30 AM - 11:25 AM
Witness new ideas and presentations brought to you in a new and concise format.
All Attendees
11:30 AM - 12:00 PM
11:30 AM - 12:00 PM
Each account manager will host a unique session for their members. Take the opportunity to meet them in person!
All Attendees
12:00 PM - 1:00 PM
12:00 PM - 1:00 PM
All Attendees
1:15 PM - 2:15 PM
1:15 PM - 2:15 PM
TBD
ODs and Office Managers
1:15 PM - 2:15 PM
Hear from industry leaders forging the lonely path of independent frame manufacturing. Featuring Danish, Austrian, and American-made IDOC Vendor Partners and one industry leader crossing over into the Optical straight off the runway. Without access to licensed brands and the marketing giants behind them, learn how you can provide differentiation to your patients and separate your Optical from the pack.
All Staff
2:20 PM - 3:20 PM
2:20 PM - 3:20 PM
1 ABO/1 COA
Effectively triaging calls can lead to excellent patient care and satisfaction, as well as keeping schedules efficient and profitable.  This course will explore characteristics of excellent triage behavior as well as questions to ask will lead to an understanding of the needs and concerns of the patient.  Common ocular conditions will also be discussed.
Front Desk
2:20 PM - 3:20 PM
1 ABO
Learn the anatomy of a pair of eyewear, the materials that eyewear is constructed of, the technical aspects of sun lenses, and how to explain the proper use and care of a pair of eyewear.
Opticians
2:20 PM - 4:25 PM
2:20 PM - 4:25 PM
2 Ethics / Jurisprudence CE

This course will review the governing statutes and rules that regulate the practice of Optometry in the State of Florida. The course is designed and presented to meet the two hour Florida Jurisprudence CE requirement. Recent changes and disciplinary cases will be used to reinforce course objectives.

 

CE Broker Approved

ODs
2:20 PM - 4:25 PM

An opportunity to share best practices with your peers, gain new ideas and insights in a way that allows you to choose the most relevant topics for your practice!

How it will work:

  1. The room will be sectioned off into 4 main topics .
  2. Participants will select the three topics they are most interested in and locate the first of those tables. (We recommend having an alternate topic in mind should you find that your first-choice table is full.)
  3. Each table will have a list of potential discussion topics.
  4. Each round will be 30 minutes and after the end of the round, you will shift to a new table and topic.

Come ready to share and learn!

ODs and Office Managers
2:20 PM - 4:25 PM
1 ABO/1 COA/1 Practice Management CE
An in-depth discussion on how to Differentiate a Medial vs. Routine Eye Exam, Identify the ICD-10 and CPT codes and the proper documentation.
Billers
3:25 PM - 4:25 PM
3:25 PM - 4:25 PM
1 ABO

Partner with Luxottica to gain insight  on how to adjust or maximize the frames assortment  in your practice. Understanding and capitalizing on your assortment  will elevate the retail experience and increase profitability.

 

Upon completion of this program, the participant should be able to

  • Gain insight on how to update and maximize a frame  assortment.
  • Recognize the sales opportunity by improving product positioning.
  • Identify easy steps for improvement, implementation, and  monitoring.
Opticians
3:25 PM - 4:25 PM
1 ABO/1 COA
Front desk personnel are typically the first contact patients will have with your practice.  Their interactions can immediately make the patient feel comfortable and engaged or unsure and hesitant about their upcoming appointments.  This course will help front office staff understand the importance of their role in the office, how to make positive first impressions, and ways to more effectively communicate with patients.
Front Desk
4:30 PM - 6:30 PM
4:30 PM - 6:30 PM
All Attendees
Friday, February 1, 2019
8:00 AM - 9:00 AM
8:00 AM - 9:00 AM
All Attendees
9:00 AM - 10:00 AM
9:00 AM - 10:00 AM
TBD
All Attendees
10:00 AM - 10:40 AM
10:00 AM - 10:40 AM
Witness new ideas and presentations brought to you in a new and concise format.
All Attendees
10:40 AM - 11:10 AM
10:40 AM - 11:10 AM
​​​​​​We'll discuss the Managed Care Market today, from why it's important and current trends to who are the key players. This is definitely a session you won't want to miss!
All Attendees
11:15 AM - 12:15 PM
11:15 AM - 12:15 PM
1 Practice Management CE
Technologies are continuing to emerge and clinicians are faced with decisions on what technologies to incorporate into their offices. This course will look at a methodical way to evaluate technologies and determine if they are the right fit for your practice. We will also review some of the latest technologies and provide criteria we used to determine whether or not to add them to our clinics.
ODs
11:15 AM - 12:15 PM
1 ABO/1 COA
Most people don’t like conflict and will usually avoid it at all costs.  But when dealing with the public chances are pretty good there are going to be conflicts.  This course will explain techniques to avoid conflicts and explore ways to diffuse conflicts once they’ve occurred.
All Attendees
11:15 AM - 12:15 PM
​​​​​​​We're going to cover how Managed Care plays an integral role in the day to day life of your office. Come ready to learn and to discuss Managed Care!    
All Attendees
12:15 PM - 1:30 PM
12:15 PM - 1:30 PM
All Attendees
1:30 PM - 2:30 PM
1:30 PM - 2:30 PM
TBD
Opticians
1:30 PM - 2:30 PM
How much do you really make on that managed care patient? Which plan are you making the most accepting? Can you answer these questions and are you confident in your answer? Leave this class comfortable and confident knowing the value of the managed vision plans you are accepting. 
All Attendees
1:30 PM - 2:30 PM
1 Practice Management CE
Independent optometry practices always are looking to grow their revenues. In this one-hour lecture, Nathan Hayes will share concrete, measurable outcomes that practices can focus on for ongoing growth, with a focus on both how to calculate each benchmark and how to improve on each.
ODs and Office Managers
1:30 PM - 3:35 PM
1:30 PM - 3:35 PM
2 Ethics / Jurisprudence CE

The different types of medical errors are presented including root cause analysis, error reduction, and future prevention that may be useful within a primary optometric eye care setting. Also presented are situations where medical error can sometimes lead to medical malpractice.

CE Broker Approved

ODs
2:35 PM - 3:35 PM
2:35 PM - 3:35 PM
Do you struggle to know how your practice is truly performing? Looking for an easy way to measure KPI's, staff performance, assess vision plans and dig deeper into your optical numbers? Want to look at your true net revenue on both sides of your business?  If you answered yes to any of these questions, then EDGEPro is for you!  The leading data analytics software in the industry; EDGEPro will give you exactly what you need to evaluate the crucial information that makes your practice thrive.  Whether you're a seasoned EDGEPro user or considering the software, this session will answer all of your questions from basic usage to in depth reporting. 
All Attendees
2:35 PM - 3:35 PM
1 Practice Management CE
Many practice owners find it difficult to hold staff accountable and even communicate their vision and expectations to their teams.  In this one-hour lecture, Amy Alvarez will teach the importance of regular meetings, discuss the length and format for staff meetings, and advise doctors and managers on the key content to include in their meetings, including what benchmarks to share. 
ODs and Office Managers
2:35 PM - 3:35 PM
1 ABO/1 COA
Dispensing eyewear is not a one size fits all event.  The different generations that may come into your office will have different needs and different expectations. As an eye care professional, the more you understand about the different generations and their mindsets, the more effectively you can offer serve them and interact with them. This course will explore the different generations, their mindsets, and potential product solution recommendations.
Opticians
3:40 PM - 4:25 PM
3:40 PM - 4:25 PM
All Attendees
4:30 PM - 5:30 PM
4:30 PM - 5:30 PM
1 Practice Management CE
You will learn the A to Zs of recruiting, hiring and managing associate ODs. Learn best practices, avoid common pitfalls, and take productivity to a new level.
ODs
4:30 PM - 5:30 PM
1 Practice Management CE
Like social gatherings in real life, each social media channel has its own personality and tone. Learn the characteristics of Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat, including pros and cons of each channel, and how to choose which channels are right for your practice marketing plan.
All Attendees
4:30 PM - 5:30 PM
1 ABO/1 COA/1 Practice Management CE
There's a lot of talk about the differences between customer service and a customer experience. This course will focus on creating an experience based culture and generate ideas that can be implemented in your practice. In addition, attendees will be able to understand that not customer experience efforts are beneficial to the practice and how to differentiate and decide upon ways that will impress the patient/customer as well as provide positive results for the practice.
All Staff
Saturday, February 2, 2019
8:00 AM - 9:00 AM
8:00 AM - 9:00 AM
All Attendees
9:00 AM - 11:00 AM
9:00 AM - 11:00 AM
2 Medical CE
This course discusses a variety of cases seen in a routine week by a cornea specialist. Using anterior segment photography, the diagnosis, causes and treatment of each clinical presentation will be discussed.
ODs
9:00 AM - 12:00 PM
9:00 AM - 12:00 PM
3 Practice Management CE

The EyeCoach workshop, “Don’t Be Afraid, It’s Only Selling” is a fun and interactive workshop. The goals of the workshop are:  

  • to rid any fear or apprehension anyone may have when approaching a selling situation. 
  • to break down and obliterate traditional and illogical sales beliefs and techniques.  We will destroy old behaviors in hysterically funny ways.
  • to redefine what selling truly is (which happens to be 180° from what eye care professionals think it is)
  • to learn the true benefit of selling more, is in the patient’s best interest
  • to realize our new definition of selling is the most natural and comfortable extension of what eye care professionals truly are
  • to share the 3 simple but powerful rules, in which true selling is based
  • to show how all past sales efforts end poorly because they ultimately crash into these 3 rules.  This will enable doctors and staff to stop educating patients at the wrong time in order to stop sabotaging sales
  • to be able to identify all patients into 3 distinct categories and gently move them in the right direction to meet all their eyewear needs
  • to share 5 gentle questions that staff should ask every patient before they start to educate or make a sales presentation (POWERFUL!)
  • to share the “secret” of having their patients actually listen to what they’re saying.
  • to share two of the most powerful forces that motivate patients to see you as the experts which eliminates any hesitation to buy what is being prescribed.
  • to share the only time to make a sales presentation to a patient (This is huge!)
  • to share how to eliminate buyer’s remorse, in a heartbeat!
  • to learn how to hear NO and say NO, politely, comfortably and confidently (Time saver!)
  • to share the critical difference between NO and an objection (without this distinction, this is where multiple pair sales go to die).
  • to share how to handle any objection with 5 words or less (This is monumental!)
  • to obliterate the “prejudging the pocketbook” habit
  • to show doctors and staff that price is rarely the issue most think it is
  • to share how to have the patient close the sale.
  • to inspire everyone in a new direction with less obstacles.
All Attendees
11:00 AM - 12:00 PM
11:00 AM - 12:00 PM
This interactive case based course focuses on IOP reduction and its clinical importance as the only modifiable risk factor in patients with glaucoma.  The need to individualize target IOPs and select and prescribe appropriate and effective medications to reduce or slow a patient’s risk of progression will be discussed using audience polling and patient case studies. 
ODs
COPE Approval Pending
*Agenda is subject to change.