Must be pre-registered for this option to attend. 

Pull back the curtain and discover the heritage and daily operations that bring our theme parks to life. You will get access to areas that Guests rarely see, plus the added benefit of Disney Institute business insights that explain the “how” and “why” behind the magic. Participants can enjoy an exclusive look at our operational areas in relation to our approach to leadership excellence, employee engagement and quality service. This tour features concepts and illustrations from the professional development courses offered by Disney Institute and shows how they come to life each day at the Walt Disney World® Resort for Cast Members and Guests.

*Participants must be at least 16 years old. Each participant must carry government issues photo id and wear closed toe and heel footwear. Comfortable shoes are recommended, and attire should be suitable for current weather conditions. Actual locations, or the order in which they are presented, are subject to change. Theme park admission not included.

As IDOC enters its 20^th anniversary year, come hear CEO Dave Brown share what’s planned for IDOC for the next 20 years and beyond.  Dave will share how IDOC is shaping its future and how those efforts will ensure that each of you can build the practice you have always dreamed of owning!

This course will review the governing statutes and rules that regulate the practice of Optometry in the State of Florida. The course is designed and presented to meet the two hour Florida Jurisprudence CE requirement. Recent changes and disciplinary cases will be used to reinforce course objectives.

CE Broker Approved

Partner with Luxottica to gain insight  on how to adjust or maximize the frames assortment  in your practice. Understanding and capitalizing on your assortment  will elevate the retail experience and increase profitability.

Upon completion of this program, the participant should be able to

• Gain insight on how to update and maximize a frame  assortment.
• Recognize the sales opportunity by improving product positioning.
• Identify easy steps for improvement, implementation, and  monitoring.

Learn how to think like a retailer in this one hour course by Tom Moseman, Senior Vice President of Envirosell.  

The different types of medical errors are presented including root cause analysis, error reduction, and future prevention that may be useful within a primary optometric eye care setting. Also presented are situations where medical error can sometimes lead to medical malpractice.

CE Broker Approved

The EyeCoach workshop, “Don’t Be Afraid, It’s Only Selling” is a fun and interactive workshop. The goals of the workshop are:  

• to rid any fear or apprehension anyone may have when approaching a selling situation. 
• to break down and obliterate traditional and illogical sales beliefs and techniques.  We will destroy old behaviors in hysterically funny ways.
• to redefine what selling truly is (which happens to be 180° from what eye care professionals think it is)
• to learn the true benefit of selling more, is in the patient’s best interest
• to realize our new definition of selling is the most natural and comfortable extension of what eye care professionals truly are
• to share the 3 simple but powerful rules, in which true selling is based
• to show how all past sales efforts end poorly because they ultimately crash into these 3 rules.  This will enable doctors and staff to stop educating patients at the wrong time in order to stop sabotaging sales
• to be able to identify all patients into 3 distinct categories and gently move them in the right direction to meet all their eyewear needs
• to share 5 gentle questions that staff should ask every patient before they start to educate or make a sales presentation (POWERFUL!)
• to share the “secret” of having their patients actually listen to what they’re saying.
• to share two of the most powerful forces that motivate patients to see you as the experts which eliminates any hesitation to buy what is being prescribed.
• to share the only time to make a sales presentation to a patient (This is huge!)
• to share how to eliminate buyer’s remorse, in a heartbeat!
• to learn how to hear NO and say NO, politely, comfortably and confidently (Time saver!)
• to share the critical difference between NO and an objection (without this distinction, this is where multiple pair sales go to die).
• to share how to handle any objection with 5 words or less (This is monumental!)
• to obliterate the “prejudging the pocketbook” habit
• to show doctors and staff that price is rarely the issue most think it is
• to share how to have the patient close the sale.
• to inspire everyone in a new direction with less obstacles.